PARAT.cc is a Design Studio for Branding in Culture, Politics, and Business.
Campaign and exhibition design for the first show worldwide focusing on the two Pop Art icons Andy Warhol and Keith Haring at Museum Brandhorst in Munich. It is the most successful show in the history of the Museum with over 150.000+ visitors. The campaign included video trailers, print products and a social media campaign.
A new graphic identity for Rathausgalerie München, a civic gallery in Munich. Inspired by the characteristic tiled floor, our identity sets a frame for each new exhibition. Rathaus Grotesk, the typeface in use, draws also inspiration from the tiles and was exclusively designed by us for the gallery.
Image credits: PARAT.cc, Fabian Frinzel
Every year, the "Most Beautiful German Books" competition brings together the greatest designers and the most ingenious production ideas. With the 2023 catalogue, we wanted to slow things down a little. Simple and practical—like a telephone directory when it still had a meaning. All the information about each work is presented in one place, with each book given as much space as possible, shown from all sides. A thumb index provides an overview and the best possible usability.
With the catalogue’s provocatice cover, embossed gold on pink, we wanted to ask: How do we standardise beauty? Inside, it's a bit of a tease with a maximum of blandness: All we show is flat scans, printed on cheap greyish works paper, all info set in an oversized, brittle Arial Typeface.
Anniversary Campaign for Museum Brandhorst
Our task: Concept, Campaign design, Type Design.
Collaboration with Nam Huynh
Image credits: PARAT.cc and Museum Brandhorst
Exhibition identity for MUSEUM BRANDHORST
The exhibition brings to life a hitherto little-noticed phenomenon in art, and more particularly in sculpture: the reciprocal interpenetration of body and technology. With more than 100 works and several large-scale installations by about 60 artists—primarily from Europe, the United States, and Japan—the exhibition focuses on the major technological changes since World War II and their influence on our ideas of the body.
Our tasks: Visual identity, campaign, exhibition design, bespoke typeface design
Image credits: PARAT.cc, Museum Brandhorst
Animation in collaboration with Aljoscha Höhborn.
Image credits: PARAT.cc
Animation: Aljoscha Höhborn
Concept and illustration for the 2023 campaign of SCHAUBURG.
The SCHAUBURG is one of the largest and most renowned theatres for young audiences in Germany.
This season, together with the SCHAUBURG team, we are asking WHY DO WE FIGHT? But also FOR WHAT? and HOW? Because no life together is without conflict. Only there, where it is mostly suppressed in a brutal way—in any form of autocracy. So it is a matter of shaping our quarrels well. Constructive, passionate, committed, fair: For the best solutions, for the right to dispute, for peace and joy, and not least about art. Let us argue well.
Our Tasks: Concept, Text, Ideation, Campaign Design, Editorial Design
Image credits: PARAT.cc
Corporate Design for CeMAS. The nonprofit Center for Monitoring, Analysis, and Strategy (CeMAS) consolidates years of interdisciplinary expertise on the topics of conspiracy ideologies, disinformation, antisemitism, and right-wing extremism. CeMAS addresses current developments in the above-mentioned fields through systematic monitoring of central digital platforms and modern study designs in order to derive innovative analyses and recommendations for action. Furthermore, CeMAS advises decision makers from civil society, media and politics.